A Strategic Networking Guide for Professionals

When was the last time you asked or were asked to meet to network with someone?

And what was the answer you gave and/or received?

It is super easy in today's fast-paced world of work to avoid networking conversations or not want to take the time to network at all. However, with 70-85% of jobs and next opportunities being found through networking, it's unwise NOT to prioritize networking as your own personal career development tool- a critical one in fact.

Gone are the days of going to an event and swapping business cards and handshakes. Instead, networking has become much more personal and intentional, as well it should be. Think of it as information sharing.

The #1 question I receive is: How do I get started networking?

Think about making a new friend or nurturing an old friendship. What typically happens?

Well, first and foremost, it must be genuine and you have to set aside time as well as draft a plan, perhaps a few questions and be thoughtful in your approach.

TIP: Make a list of 10 people who know you well, like you and trust you. Start with those that know you best!

No matter if networking is intuitive to you or makes you want to run the other way, it is a skill that can be cultivated and helpful not only to you but to the people with whom you meet.

We all have skills to use and talents to share. Gone are the days where most people work for only one employer their entire professional careers.

Besides, networking is NOT asking for a job; it is asking for AND sharing information.

Let's dig in so we can get you started sooner than later. The sooner you can begin to build a plan and think strategically, the sooner you can execute and begin to build knowledge as well as a network that will not only assist you with career impacting decisions, but also others within your network.

The Power of Networking

Since the advent of LinkedIn in the early 2000s, networking has become much simpler, especially for introverts. It is a tool that I often say will work for you while you are sleeping!

LinkedIn aside, networking can be mutually beneficial to both you and the recipient when you are able to build authentic relationships which can result in career advancement, mentoring, job referrals, and/or other gig or business opportunities.

How to Build Your Networking Strategy

1. Define Your Goals

To get started, you must first identify your 'why'. In other words, what are you hoping to gain? What is your objective? Are you looking to make a career change and want to tap into some experts in your new desired, career choice? Or, are you targeting a company for business and want to know their pain points? Are you looking for an informal mentor in your field? Having clear goals for each conversation or outreach will help you maintain focus and facilitate effective conversation.

2. Target Networks

One of the simplest places to start is to target groups you've been a part of: professional associations, alumni groups, church groups, industry groups, etc. Join these groups so you can meet like-minded professionals and experts in your area. If there are discussion groups, this is also a great way to share and showcase your knowledge as well as gain valuable insights and food for thought to support your next career or networking steps.

3. Devise Your Pitch

What used to be referred to as an elevator pitch (because it basically took the time it would take to travel a few floors on an elevator) is a short, concise and compelling introduction to the question, 'Tell me about yourself.' It also answers who you are, what you do, and what you are looking to achieve. Devising a short, concise and memorable elevator pitch will make you stand out in networking conversations and leave a lasting impression on others.

Networking Etiquette- How to Become the Master

1. Be True to You. Be Real.

Above all, you have to be genuine and authentic. Most people can spot 'a used car salesperson' approach a mile away. It will be uncomfortable for you and you won't achieve your goals. Instead, approach each networking/conversation with a spirit of respect, honesty and integrity. Focus on one thing in common to start the conversation and be prepared to ask 3 key questions to elicit information from the other person.

2. Listen more. Talk less.

Being prepared as mentioned above will enable you to hone in on the other person and really listen to the information they are sharing. Do not interrupt. At the end of each conversation, thank the individual and ask them if there is any information or a way in which you could be helpful to them.

3. Always follow up.

No matter if it's a phone call, in person meeting, Zoom or formal networking event, be sure to follow up and thank the person for their time. Share an article related to your conversation or another resource.

Leverage Technology for Networking Success

1. Optimize your online presence.

Back to LinkedIn, it is critical to have a LinkedIn profile that is active, professional along with a professional picture, and that can be easily found. Make a task on your calendar to update and/or review your profile monthly to ensure all sections are accurate and up to date.

This will enhance your visibility and credibility.

2. Attend virtual networking events.

There are more options than ever before and they take up less time for busy decision-makers. Try to attend at least one a month and schedule at least one follow up meeting with a contact per month. Networking is no longer limited to your local area; instead, you will be amazed at the network you can build across your state, the US and globally.

Embrace Continuous Learning and Growth

1. Find a mentor.

Mentoring is a powerful tool for professional development. It does not have to be a formal relationship nor should it be your direct boss. In fact, some of the best mentors I've ever had I never worked with and had different industry experience and perspectives than I did.

2. Attend professional development workshops.

It is easy to allow yourself to become weighed down by internal tasks, projects, and deadlines, etc. in a continuous reactionary loop. However, if you really want to stay on top of your professional game, you have to make leaving the office a priority; in other words, make continuous learning a priority. No matter your age or profession, this is one of the easiest ways to stay marketable as well as to network.

To close, strategic networking is as important a skill as interviewing in today's world of work. It's imperative to make networking a priority monthly and take time to think through and cultivate real relationships. Technology, like LinkedIn and virtual meetings have really enabled networking to become a part of your professional life without sacrificing time to 'drive to have lunch or meet for coffee.'

Remember- networking is not about asking for a job or a business opportunity; it's about gathering information and building authentic relationships.